Walmart Global E-commerce Advertising

Our Mission

Walmart Global Ecommerce Advertising Solutions are designed to help businesses of all sizes, stages, and budgets achieve their goals. Through tools like search ads and display ads, we help you discover, engage, and connect with millions of Walmart Global Ecommerce shoppers at every stage of their shopping journey.

Why Choose Walmart Global E-commerce Advertising

Flexible adaptation

Our advertising solutions cater to businesses of all sizes—from large, established advertisers to emerging brands and sellers—offering tailored partnership options for each.

Goal-Oriented

Walmart's global e-commerce advertising solutions help you achieve both short-term and long-term business goals for your brand, providing a tangible path to growth.

Budget-friendly

Partner with Walmart Global E-commerce without a massive budget. We offer customized advertising solutions tailored to the resource capabilities of different businesses.

Walmart's Unique Advantages in Global E-commerce

Omnichannel Coverage

Walmart Global E-commerce boasts a unique omnichannel ecosystem that reaches a broad and engaged consumer base, ensuring your message connects with the right audience.

Retail Media Network

As a leading retail channel, Walmart's global e-commerce platform enables consumers to discover products, explore details, and complete purchases, creating a seamless marketing environment for advertisers.

Our Solutions

Audience Insights

Gain deep insights into the demographic attributes (gender, age, income, etc.) and shopping behavior patterns of your brand's audience on Walmart's global e-commerce platform.

Precision targeting

Connect with your target customers at the right time, in the right context, and on the right devices through Walmart's Global E-commerce Audience Solutions.

Effect Measurement

We provide unique metrics to help you optimize advertising campaigns and support a wide range of business decisions.

Consumer Journey Support

Cognitive Stage

When consumers browse products, ad displays help them discover new brands and products.

Consideration phase

Influence consumers' purchasing decisions through reviews and product detail page ads while they research products.

Purchase Stage

When consumers search for products directly, display your products at the top of search results to drive instant purchases.

Loyalty Cultivation

Encourage repeat purchases and build long-term customer relationships through subscription and savings plans.

Data-driven decision-making

Walmart's global e-commerce first-party insights provide a complete view of the customer decision journey from discovery to purchase, helping you:

Understand audience interactions throughout the customer journey

Communicate relevant information at the appropriate time

Optimize advertising strategies to achieve business objectives

Our measurement solutions combine Walmart's proprietary global e-commerce metrics and retail insights to provide you with a unique decision-making perspective, redefining how advertising campaigns are planned, optimized, and evaluated.